Hallcon Brand Guidelines Resource Center
This is an internal webpage intended for Hallcon team members to access Hallcon brand materials, marketing materials, and serves as a place to review important brand guidelines. Please reach out the Marketing Team at marketing@hallcon.com with any questions or clarifications.
Brand Overview
Consistency is the cornerstone of effective branding. These guidelines are intended to be the definitive rulebook for the Hallcon brand, ensuring that we are, at all times, consistent in appearance and message. Consistent brand representation creates trust in our team, the services we offer, and the partnerships we establish with our clients.
Please reach out to our Marketing Team at marketing@hallcon.com with any questions, or for any assistance.
Get in Touch with the Marketing Team
About Hallcon
The following text is our approved “About Hallcon” statement for use in documents and presentations.
Hallcon is a transportation and infrastructure services company focused on turnkey solutions for clients such as technology companies, manufacturers, railroads, universities, corporate business parks, hospitals and healthcare, airports, public transportation agencies, and more.
The company provides essential transportation services, including shuttles, integrated command centers, electric vehicle (EV) infrastructure, transportation brokerage services, technology integration, data analytics and business intelligence, maintenance, cleaning, and rider experience enhancement.
Templates
Please find all of our approved branded Word and PowerPoint templates here.
Please DO NOT make any edits to these documents by changing the placement of the logo, page numbers, footer information, or using non-compliant fonts (please see typography section below).
Templates available:
If you have any questions, or need additional help, please do not hesitate to reach out directly to the Marketing Team at marketing@hallcon.com.
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Approved Logos
1.) .JPEG Version
2.) .PNG Version (full color/transparent background)
3.) .PNG Version (reversed out/transparent background)
Logo Usage
As the primary visual representation of the brand, changing any part of the Hallcon logo will jeopardize consistency and weaken its impact.
The Hallcon arrow logo mark is not to be used by itself in any application unless authorized and approved by the Marketing Team.
Please do not use the Hallcon arrow logo as a bullet point in documents.
Color Palette
Hallcon Red
#9A1C1F
Midnight
#000000
Charcoal
#343433
Silver
#CBCCCB
Electric Blue
#7694CA
Typography/Fonts
Calibri is our standard, approved brand font, which is a default font on all Microsoft Office platforms.
Please use the following styles in any brand document you create:
Email Signature Formatting
All Hallcon employees should use the following approved email signature format:
First Name Last Name (Bold)
Title
Hallcon Corporation
Company Address (optional)
O: XXX.XXX.XXXX (optional)
M: XXX.XXX.XXXX (optional)
F: XXX.XXX.XXXX (optional)
Email address
Email signature must include at least 1 phone number (office and/or mobile).
Font Size Requirement:
Text size of email signature should be 11pt. font which is the default font size for Outlook.
How to Order Business Cards
Authorized Hallcon staff may order business cards using the following process:
Contact Linn Felix at lfelix@hallcon.com and include the following information:
- Your name as you would like it to appear on your business card
- Your title
- Full address of the office you work out of, including suite number (or the nearest Hallcon office to the site you work from)
- City, state, and zip code
- Office phone number
- Mobile phone number
- Fax number, if applicable
- Work email address
- Address where the business cards should be mailed (if different than the address above)
Requests will be reviewed as quickly as possible, but as a general rule, please allow five business days for the request to be fully processed.
If your request is approved, you will receive a written notification and an anticipated arrival date for your business cards.
How to Order Promotional Items and Awards
In order to use the Hallcon logon on promotional items, including accessories, clothing, or awards, prior approval must be obtained from the Hallcon Marketing Team.
All promotional products must be ordered through the Hallcon Marketing Team.
If you would like to order a Hallcon-branded promotional item or award, please email the Marketing Team at marketing@hallcon.com and include the following information
- Reason for request
- Product specifications and quantity of items to be ordered
- The address where items should be shipped to
- Date that items are needed
The Marketing team has existing relationships with promotional product vendors that should be leveraged.
If approved, the Marketing Team will review and approve artwork proofs prior to sending to production.
Requests will be processed as quickly as possible.
Brand Resources Available for Download:
Have Questions? Get in Touch.
Please don’t hesitate to reach out directly to the Marketing Team at marketing@hallcon.com with any questions, or additional support you may need.
